A Little Story About Personal Branding

Posted by Doc List
Dec 13 2014

[Originally posted on Facebook]

A little story about personal branding.

I’m attending the Better Software Conference/Agile Development Conference in Orlando, Florida as a speaker. I did a tutorial on Monday on my philosophy of “It’s All About Me!™” and a short session on the subtlety of language on Wednesday.

After my session on Wednesday, I attended a session that a friend of mine delivered on personal branding. First, I’d never seen her present and wanted to. Second, I thought I might learn something new.

After her session, I wandered into the exhibit area (a.k.a. the break area). I picked up a lovely little snack and a cup of hot chocolate, and moved to a standup table and introduced myself to the fellow there. He introduced himself – he’s from the Canadian Broadcasting Company (CBC) – and said “Oh! We know all about you at the CBC!”.

I’ve never been to the CBC, never worked with anyone from the CBC, don’t know anyone at the CBC, as far as I know. It seems that their internal agile coach has attended one of my conference sessions somewhere, and when he returned he talked about it (okay, maybe he raved about it). If it’s the session I think it is, I give out some cards that are used for a role play simulation about facilitation.

Later, I ran into my friend Jennifer, who’d done the session on personal branding. She said “I saw you in the session and I thought ‘What is he doing here? He has done an amazing job of personal branding. Get out of here, Doc!'”

This stuff surprises me. I mean, I know I’ve worked at it, and established “Doc List” as a brand and a persona. It still surprises me.

When my team gave me the nickname in 2007, I freely admit that I set out to make it my brand.

Apparently it has worked.

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